MAXIMIZING REACH OF INFLUENCE
SBS Entertainment has a massive social audience of over 7,500,000 followers including Twitter followers, Facebook fans, Instagram followers, YouTube subscribers, Pinterest followers, Vine followers, LinkedIn followers and Email Subscribers.
THE WORLD CONNECTED LIVE
The live streaming of unique concerts are forever changing the way brands and fans connects to reaching a global audience by the power of music. About 100 million people around the world watched live streaming video online last year, according to a report from iRocke.com. An average of 1200 concerts were streamed each month in the latter half of the year, doubling the average number of concerts streamed in the first six months.
Now artists are able to have a more direct relationship than ever before with their fans and SBS Entertainment is a partner that helps reach, influence, engage with highly participation rate for your brand. The benefits of branding for being involved in sponsored live streaming are endless to develop more relationships with their customers and to create new communication channels to better keep their audience and community engaged with the conversation before, during and after the live event.
RICARDO ARJONA LIVE STREAMING FROM PUERTO RICO
Ricardo Arjona, on June 4, 2014 offered for the first time in his career an online show from Puerto Rico. The 2 hour exclusive concert took place at the Centre for Fine Arts in the city of Caguas and could enjoy for www.mundoarjona .com. Mundo Arjona is the place where, after paying the membership, their fans accessed all the material that has spawned the singer throughout his career and exclusive content. Thus, the Guatemalan singer closed his concert series he made for users of your site in 84 different countries fans can streamed wherever and whenever on their preferred platform (including iOS, Android, mobile Web, desktop) with 150,000 viewers enjoyed the live acoustic presentation of his latest album “Viaje”. Arjona surprised his audience when invited Kany Garcia who joined him on stage singing his hit “Fuiste Tu”. Ricardo prepared to begin his tour with “Viaje Tour” that will be presented during several countries. SBS Entertainment worked closely with Ricardo Arjona, sponsors and fans to produce and enhanced the best user experience with highest quality for video transmission with a state of the art production for this live streaming that counted with 6 cameras HD with a 35 crew between film, digital marketing and production. This live streaming concert was managed by a rigorous project planning with 6 months to execute an end to end solution in which Ricardo Arjona could connect for the very first time with his fans at one remarkable night and to maximize on this opportunity and to make a big history in this successful artist careers. In terms of the digital marketing campaign it finished with strongest analytics for this type of sponsored activation with over 5,500,000 millions accounts reached and had over 20.5 millions impressions. The demographics were 72% women and 28% men. SBS Entertainment developed an aggressive strategy that included all digital media platforms: display ads on SBS Radios’s digital websites and targeted specific music blogs, email blasts, sms blasts, social advertising, social media engagement through Twitter, Facebook and Instagram and also a 30 seconds audio streaming spots that were running across United States and Puerto Rico through LaMusica.com network. The live streaming was highly covered by all the most important press and media in United States, Latin American and also International.