Marketing & Sponsorships: Puerto Rico

At SBS Entertainment we develop, market and commercialize SBS-owned properties to maximize advertising dollars and acquire the best ROI.

For more information please contact:


Billy Larsen
Director of Marketing & Partnerships Puerto Rico
786-471-1681
Email: blarsen@sbsentertainment.com

Billy Larsen comes from the advertising world where he spent close to 20 years working in various fields of the industry from creative to account services in ad agencies such as Grey Advertising for the Puerto Rico and US Hispanic Market and Leo Burnett in Puerto Rico and Chicago. During his tenure, he implemented the first full marketing integrated campaign for Coors Light and Medalla Light beers for all markets, being successful in putting marketing objectives into action.


Billy has an Integrated Marketing Communication Degree from the prestigious Northwestern University. He also managed the Rock band Black:Guayaba which won the first Rock Grammy for the island.