A SOLID TRACK RECORD AND A ROBUST PASSION FOR THE LATIN MUSIC
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment Company in the United States. SBS owns and operates 20 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. The Company also owns and operates MegaTV, a television operator with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events and owns 21 bilingual websites, including www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at www.spanishbroadcasting.com.
Spanish Broadcasting System was founded by Pablo Raúl Alarcón, Sr., who started in Spanish-language radio broadcasting in the early 1950s when he started his first radio station in Camagüey, Cuba, and his son, Raúl Alarcón, Jr. Alarcón Sr. had acquired 14 radio stations by the time he fled Cuba with his family to the United States in 1960. In the U.S. he continued his career as an on-air personality at a New York radio station after arriving in the United States before being promoted to Programming Director. He subsequently owned a recording studio and advertising agency before borrowing $3.5 million USD to purchase the first SBS radio station, WSKQ-AM (La Super 1380) in 1983 with his son, Raúl Alarcón Jr. Alarcón Sr. would serve as SBS Chairman of the board of directors, while his son would serve as an Account Executive in the Sales department. SBS generated sales of about $20 million USD in its first year, confirming the influence of the growing Spanish-speaking audience. Raúl Alarcón, Jr. became President of SBS and a Director in October 1985. In 1998 SBS purchased its first FM station, regional Mexican KLAX 97.9 FM in Los Angeles. The company went public in the fall of 1991, raising $435.8 million USD by selling 21.8 million shares at $20 per share. SBS bought its third station, New York’s WSKQ-FM, in 1989 and reformatted it as Mega 97.9, La Mega, surpassing the market’s longtime leader, the light rock station WLTW-FM, by 1998. A major turning point for Spanish radio occurred that year when media researchers at Arbitron rated La Mega’s morning show number one over the one of radio personality Howard Stern. In 2011 Union City, New Jersey honored Pablo Raúl Alarcón with a star on the Walk of Fame at Celia Cruz Plaza. In 2002 the company created SBS Entertainment, a concert production division. It also diversified by purchasing 80 percent of JuJu Media, the operator of the Spanish-English Web site LaMusica.com, which offered Latin music, entertainment, news, and culture. Later that year, at the insistence of Alarcón Jr., SBS launched KZAB-FM (La Sabrosa 93.5), targeting the Central American population in Los Angeles. In 2003, WSKQ was the most listened-to Spanish-language radio station in the United States.
SBS 360 NETWORK
LAMUSICA.COM DIGITAL NETWORK
LaMusica.com has been experiencing exponential growth since it’s launch in 1999. LaMusica.com powers all of Spanish Broadcasting System radio station sites, live music concerts and Mega TV. U.S. Hispanic Internet users are 6.5x more likely to visit a SBS radio station site than the average site. Compared to Univision, iHeart Radio, Batanga and Pandora.•
*Source: ComScore MediaMetrix, March 2014, Total Audience, Hispanic All.
THE BEST LATIN CONTENT ON STREAMING RADIO
with your favorite selection of Bachata, Salsa, Regional Mexican, Latin Pop, Urban, Best Djs, Mixes and Talk shows
OUR TELEVISION NETWORK COVERAGE TARGETS HISPANIC AUDIENCES
Mega TV was launched on March 1, 2001. It’s original content programming includes productions aimed to young Hispanic viewers.
AIRE RADIO NETWORKS
AIRE Radio Networks is a minority certified division of Spanish Broadcasting System (Nasdaq: SBSA), the largest publicly traded Hispanic-controlled media and entertainment company in the United States. AIRE was designed to harness the power of SBS’ multi-genre programming and resources through targeted network vehicles in more than 30 markets, supported by national scale solutions spanning content, experiential, digital, mobile and online platforms with more than 1.5 million unique visitors.