ENGAGING YOUR BRAND WITH HISPANIC AUDIENCES
In the USA alone, there are over 52 million hispanics, with an estimated purchasing power of more than $1.3 trillion. And this segment is growing ten times faster than the general population. SBS Entertainment reaches 1 in 5 US Hispanics through the passion point of music. Through live event experiences, cross-platform solutions, and precision targeting, SBS entertainment puts your brand in the life moment of your Hispanic audience.
TARGETING THE HISPANIC DEMOGRAPHIC IN LIVE EVENTS
NAPA has found that using event and experiential marketing to reach our Hispanic target consumers is really effective for building brand awareness and creating a higher level of engagement than traditional broadcast advertising ” says Mike Rearden director of sponsorships at NAPA. “And we’re reaching not just males but whole families through our activations which we view as an unexpected but welcome benefit.
LIVE EVENTS ARE KING FOR GETTING PEOPLE RECOMMEND AND BUY BRANDS
According to a recent article, Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows. Momentum Worldwide surveyed more than 6,500 people in nine markets globally to compare the impact of 23 types of brand experiences, including watching TV commercials, visiting a brand’s social networking page and attending a branded music, sports or other event. Among the takeaways: Attending a branded live experience drives 65 percent of people to recommend the brand and 59 percent to buy it at retail afterwards. Also into the findings of this survey are the following key points:
. EXPERIENCES WITH BRANDS THAT DRIVE PEOPLE TO BUY THE BRAND AT RETAIL
59% of respondents answered After a live branded experience, followed by After interacting with a brand’s mobile or online app 57%.
. LIVE EVENTS GET PEOPLE TALKING
93% of respondents answered Talk to others about their live brand experiences.
. TYPE OF EVENTS THAT MAKE PEOPLE FEEL POSITIVE ABOUT BRANDS
51% of respondents answered Music Events, followed by Sports Events 45% and Charity Events 42%.
The growth rate for sponsorship spending in 2014 for entertainment sponsorship in North America expected to increase 4.9% compared to 2013 a total of $2.06 Billion according to the worldwide media and marketing forecast produced by IEG parent company GroupM—the global media investment management operation of WPP Group plc.
Source: IEG’s SPONSORSHIP.COM